Mathura MG

All that is ITP

VLANG 6 : COLOUR — October 24, 2015


So this week when we were told to make a composition, my mind went crazy. I LOVE PATTERNS. It’s borderline obsession. So, I started playing with my old ICM homework and tweaking the colour on them.

Lines ahoy – Final piece here

This is lines, just lines. I played with the saturation here and made the saturation of each ‘circle’ vary while the hue and brightness stay the same.

Here the brightness varies within each circle.


Next, the saturation was the same but the brightness varied – the result was quite dull.


Then I tried changing the hue over a small range (0-30) while keeping the others constant.


Triangulation –Final piece here

Here I had 2 rows of triangle fractals – where the hue, saturation and brightness varied in each fractal and the alternate rows were complementary colours.

Here, the hue is varying within the triangle over a small range and you can choose the hue range.


Saturation is varying in each module here.


I thought the previous image had depth. Until I saw what happened when I varied brightness. This effect was perfect for this pattern. It brought 3D into 2D.


Back to Basics – Final piece here

I still wanted to do something that was using basic shapes so that the shift in colours was more obvious. I was recently introduced to Sol Lewis so I decided to use one of his pieces as my inspiration.


The below composition is what I came up with. The pieces on the left constantly vary in saturation. The one on the right in brightness and the hue of the two are complementary. The middle piece varies in hue across the previous 2 hues.










VLang 5 : Business Card — October 18, 2015

VLang 5 : Business Card

While working on my card, I took a logo again and figured that it would NOT fit on a card.
So back to the sketching board I went.


So I stuck to the same font as last time and tested it out.
I considered going with black and white but felt that it would be to flat. So I decided to make it a pale brown and cream combination.

The final print I wanted was black embossed on the same. So I found some origami paper of the same colour and cut into it. Once that was done, I put black paper in between to get the effect.


VLang 4 : Logo Design — October 10, 2015

VLang 4 : Logo Design

Personal Logo


While working on a logo this week I had to keep a few things in mind from last week –
1) My full name is huge. It’s not exactly the easiest thing to remember.
2) I would need a clean font for my name as there are a lot of letters.

I always have gone by ‘MG’ and the below logo.

So, I decided to modify ‘MG’ keeping the above points in mind.

Inspired by the SUN logo , I tried the following versions of ‘MG’.

The main thing that kept troubling me in the logo was the serifs, so I played around with those a bit.

Below is what I finally chose (for now)Logo2d

Logo analysis

This weekend, while watching the Browns vs Ravens face off, I was looking at the waves of purple in the stadium and immediately wanted to have a deeper look at the Ravens logo. However, while doing that the Patriots logo caught my eye and so I decided to look into theirs instead.


The New England patriots were merged from the Boston patriots whose initial logo was a simple cap. I find this logo quite revolutionary for that time as minimalism wasn’t much of a theme back then.


Post that they moved to various versions of what is known as ‘Pat Patriot’ logo. This covered the essentials for sure. The fact that it was football, the patriots and someone playing it. But I personally feel that this was too crowded.
This continued to be the New England patriots logo when the Boston patriots merged into New England Patriots in 1971. This continued till 1993.

This logo which portrays the spirit of the patriots was designed by Ken Loh in 1992 and stands to day sans a few minor colour changes.




VLang 3 : Typography — October 3, 2015
VLang 2 : Signage — September 27, 2015

VLang 2 : Signage

Since I spent a lot of time on the subway this week, I decided to have a look at the signage on the sides of the trains!

Below are some advertisements that I found quite ineffective.

Ad for motorcycle insurance


Ad for breast augmentation


Ad for real estate


A few things that caught me wrong in this real estate ad were

  • More than two fonts and colours
  • Too many houses in the bottom of the ad
  • More than one logo on the ad which definitely led to some confusion

Here are the changes I would make to it.


However, this map of the subway route is well done, simple and conveys all the information in an organized fashion.



VLang 1 : Design Analysis – MC Escher — September 18, 2015

VLang 1 : Design Analysis – MC Escher

M.C.Escher is an artist whose work is considered to be highly mathematical and design centric. I chose to analyzeEscherWeba his website’s gallery.

Grid Structure

Vertically the grid is split such that the title of the page is in the left column and the contents in the remaining two.
The same logic is used in the horizontal split.
The logo takes up a large part of the top left grid giving it increased focus.

On looking closer, there is a grid structure within the contents too

Here the vertical lines divide the grid into three with each focusing on a particular classification of work. The spheres in his work in the top half also convey the same structure.

Colour scheme

The entire page is in grayscale which reemphasises his work, most of which monochrome.

Negative Space

The negative space in this site gives it a clean look and helps the user focus only on the contents


On highlighting the different fonts in this page – the first thing that is visible is the lack of consistency. Although, the fonts do not visually clash to a large extent, there is no uniformity amongst them. There is no strong visual message provided here due to this. The only text that ends up standing out is the logo as it’s stroke is thicker than the rest.

More Grids and Spirals

As Escher is known for his mathematical drawings, I delved into the same.
Even through the chaos that he manages to establish in his drawings, there is a very rigid underlying structure that is being used.

This is an example of a drawing based off a grid. The horizontal bars are placed so as to provide focus on the sky, building and table. The vertical ones help the viewer focus on the sky in between the buildings.

The below piece follows a spiral structure. What is interesting is that is doesn’t spiral into the center of the painting but to points on the outside.